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Introduction
Packaging
Guide to Sylvania packaging
As part of the ErP update requirements, we’ve improved the design of the packaging to ensure key purchase criteria is
captured on front of pack, to make the design more attractive and to make the shelf easier to navigate, thus ensuring
consumers make the right choice quickly and easily.
*2013 Sylvania Market Research: 300 consumers interviewed in Germany, France and UK.
Blister Packaging
The entire portfolio is available in sleeve or box, with
a select range also available in blister for our retail
customers.
Lighting heritage in green Sylvania logo
4 key purchasing drivers located on front of pack
(Lamp Life, Brightness, Energy Saving / Wattage, Colour)*
Design links lumen with brightness
New energy label
Increased size of product photo for
easier product selection
Clear colour coding identifies technology
LED
KWh/1000h added to side or bottom of pack
Halogen
CFL